Seven questions to ask about a completed good-neighbor campaign Paul Ryder, Organizing Director February 9, 2005 1. Did the campaign improve the daily lives of the neighbors of the facility? How? Use outcome measures, not process. 2. Is there now a working relationship between the company and its neighbors, with regular communication, mutual trust, and real accountability? What's the evidence? 3. Did the campaign identify and develop new activists and leaders among members, volunteers, canvassers, and other citizens groups? Who? Name names. What responsibilities did they take on in the campaign? How did the campaign tap their energy and develop their leadership skills? To what extent did the people you worked with locally make the campaign decisions? How do you plan to maintain your relationships with them? 4. What was the strategy of the campaign? What opportunity did you see at the outset? How did you plan to take advantage of it? Is that how things turned out, or did a better opportunity emerge? What about execution: Did you effectively take advantage of opportunities? 5. What about pacing? In retrospect, did this campaign move at the right pace throughout? Are there stretches of time that you now see as unproductive? Did you move too slowly or too quickly at any stages? If so, how could it be prevented in the future? 6. How well did the campaign use media? 7. Did the campaign advance the state-of-the-art of good neighbor campaigns? How? What are the lessons? Did you experiment with new approaches? What worked and what didn't? What was creative about this campaign?